Rivalry.....Really.....Where?

What the hell happened to good feuds in wrestling i remember taker and foley going at it for two whole years and now when batista says he wants khali it will be answered with finlays music WHAT THE HELL. The man said Khali and the khali batista thing will stop soon due to khali defending against rey maybe i am just rambling here but somewhere down the line i lost the great feeling i got when two people collided for weeks on end.